[originally published 23th November 2015]
Welcome to Inbound Marketing subject.
As you can see in the description of that subject, I started the content doing a review of the knowledge I learned at High School and University about Economics and Marketing.
For the second step on that subject I’m studying an oline course about E-commerce through Google Actívate. It’s free and, even if you know a bit about this topic you can find it as basic content, it can help you to review the knowledge you have and to encourage you to search for more specific content. The negative side can be that the content is delivery in Spanish. So if you don’t know the language can be a bit huge difficult.
Despite of that, there are lots of e-commerce courses and content online. So if you’re interested on it you can easily find them. In addition I am going to share some basic knowledge that I find important to know/remember.
One of that important content is the Canvas Model:
When you’re going to start into e-commerce is important to start form zero. Even if you are working for a traditional business, the environment is going to be different working online than offline:
The HR you will need.
How the company is going to work in online channels.
Model Scalability in service quality.
Goals and metrics.
E-commerce are usually more productive than offline commerce. The development progress and management is used to be faster and the money investment is less. But it doesn’t mean that it will be easier. You have to work hard and faster to develop and improve your company.
At the beginning is essential to do an analysis of what the competence is doing:
Who is the best.
All this content is on internet. You only have to search for it. Buy on the web page of the market leader and analyse the process. What makes it good? How can you improve yours? Subscribe to their newsletters, study their products and draw learning conclusions
There are lots of ways to reach our target. But only connecting with her/him desires and passions we will really create engagement with them. Behind the concept “target” there is the concrete name of one person.
Every different target needs different way to connect, cause each group of people (target) is formed by different kinds of characteristics. But we have not to forget that all of them are people. And as you, everyone have so many things in common. So the clue is to study them, ask them, and try to think how you would act and what you will like if you were in their shoes.
Inbound Marketing works in that stage.